A couple of years ago, we began contemplating the creation of a new mid-core project and decided to venture into a niche with low competition but high demand.

Our primary goal was to meet the expectations and needs of the audience as much as possible, thereby securing a strong position in the chosen niche. To achieve this, we focused heavily on pre-production. We studied the audience, formed hypotheses, and tested them using a variety of tools, from simple surveys to in-depth CustDev interviews.

Spoiler alert: Almost all hypotheses were confirmed, allowing us to occupy a niche that would be difficult to re-enter.